We stand for_

Public Value

Welcome to Cardiff Business School – 

the world’s first Public Value Business School.

We are a Business School with a purpose and our mission is clear – to make a positive impact on the world. Now is the time to stand up and be recognised for your contribution to society. We value more than just economic success. We want to bring humanity, sustainability, generosity and innovation to the business sector.

It’s our collective duty to help sustain our local and global economies, for future as well as current generations.

We call this Public Value.

It’s our purpose, and what we stand for.

What do you stand for?

Together, we’re changing business for good...

I stand for_the next generation

I stand for_change

I stand for_diversity

“We need to imagine how the world can be different. We look at issues from multiple perspectives and challenge the status quo. Business schools aren’t normally explicit about making a big impact on society, but we are. This is the generation that’s going to put it right.”

“It’s not just about having a strong moral direction; it’s having the inspiration and motivation to go out and do something. This is what I want the world to be. I feel I have the support from Cardiff Business School to go out and make a difference.”

“Leaders are important because they’re the ones making the decisions.

We need people with different experiences and different outlooks to make a real difference. We need diversity at the table. Let’s strive for this.”

Ieuan Davies

Violina Sarma

Cardiff Business School student 

Cardiff Business School student

Professor Rachel Ashworth

Dean of Cardiff Business School

I stand for_ progress

I stand for_ a fairer world

I stand for_ responsible business

“We have to understand the world we live in. Businesses, NGOs and government need to collaborate to impact the communities they operate in. It’s about helping society progress together.”

“We’re experts in transformation. We help organisations adapt to provide sustainable value. It’s putting business in a place where we can make Wales and the world a fairer place through inclusion.”

“There’s a distinct imbalance between the power of big corporations and consumers. Businesses need to consider the long term by having the best interests of the consumer weaved into their strategy and by ensuring products are fit for purpose.”

Shazerinna Zainal

Professor Calvin Jones

Cardiff Business School student

Deputy Dean for Public Value and External Relations

Pratik Patel,

Cardiff Business School student

Copyright © 2019. All rights reserved.