We stand for_
Public Value
Welcome to Cardiff Business School –
the world’s first Public Value Business School.
We are a Business School with a purpose and our mission is clear – to make a positive impact on the world. Now is the time to stand up and be recognised for your contribution to society. We value more than just economic success. We want to bring humanity, sustainability, generosity and innovation to the business sector.
It’s our collective duty to help sustain our local and global economies, for future as well as current generations.
We call this Public Value.
It’s our purpose, and what we stand for.
What do you stand for?
Together, we’re changing business for good...
I stand for_
change
Ieuan Davies
“It’s not just about having a strong moral direction; it’s having the inspiration and motivation to go out and do something. This is what I want the world to be. I feel I have the support from Cardiff Business School to go out and make a difference.”
Cardiff Business School student
I stand for_
diversity
Violina Sarma
“Leaders are important because they’re the ones making the decisions.
We need people with different experiences and different outlooks to make a real difference. We need diversity at the table. Let’s strive for this.”
Cardiff Business School student
I stand for_
the next generation
Professor Rachel Ashworth
“We need to imagine how the world can be different. We look at issues from multiple perspectives and challenge the status quo. Business schools aren’t normally explicit about making a big impact on society, but we are. This is the generation that’s going to put it right.”
Dean of Cardiff Business School
I stand for_
a fairer world
Professor Calvin Jones
“We’re experts in transformation. We help organisations adapt to provide sustainable value. It’s putting business in a place where we can make Wales and the world a fairer place through inclusion.”
Deputy Dean for Public Value and External Relations
I stand for_ responsible business
“There’s a distinct imbalance between the power of big corporations and consumers. Businesses need to consider the long term by having the best interests of the consumer weaved into their strategy and by ensuring products are fit for purpose.”
I stand for_ progress
Shazerinna Zainal
“We have to understand the world we live in. Businesses, NGOs and government need to collaborate to impact the communities they operate in. It’s about helping society progress together.”
Cardiff Business School student
Pratik Patel,
Cardiff Business School student
Learn to make a difference. Discover the right course for you...
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Logistics and Operations Management
Management, Employment and Organisation
Part-time Professional Master’s programmes
I stand for_
the next generation
“We need to imagine how the world can be different. We look at issues from multiple perspectives and challenge the status quo. Business schools aren’t normally explicit about making a big impact on society, but we are. This is the generation that’s going to put it right.”
Professor Rachel Ashworth
Dean of Cardiff Business School
Like any other business school we care about shareholder value, productivity and efficiency. But we’re just as focused on inclusive wealth creation and equality within the economy and wider societal needs.
And we’re starting to see the sector change for the better – which is a good thing.
At Cardiff University, we create a space where our students are encouraged to challenge, stay open-minded and gain a broad world view.
Our students develop a high level of knowledge and skills in their research and studies, but it's about what else they bring.
Our students leave with the confidence to drive positive change in this new world. They leave with a broader sense of economic purpose and aren’t locked into old systems and old ways of thinking.
This is the generation that's going to put it right.
I stand for_
progress
“We have to understand the world we live in. Businesses, NGOs and government need to collaborate to impact the communities they operate in. It's about helping society progress together"
Shazerinna Zainal
PhD Student
We face global challenges - in both the developed and developing world.
But I’m hopeful. We’re progressing towards a new world where we no longer rely on NGOs and charities, but where the private sector plays an active role in helping solve societal challenges. This is a new world where the public and private sector collaborate and innovate to create a better world together.
It’s this space that excites me the most.
Like many other young people today, my vision is to work for an organisation that lives by their values. Compassion, respect and empathy are values that are important to me. I believe values are not only key for running a successful and profitable business – they’re wider than that. Companies that lead and make decisions through their values can have a positive impact on employees, communities, society and the environment. This is progress.
That’s why public value inspires me.
I stand for_
change
“It’s not just about having a strong moral direction; it’s having the inspiration and motivation to go out and do something. This is what I want the world to be. I feel
I have the support from Cardiff Business School to go out and make a difference.”
Ieuan Davies
Cardiff Business School student
Public value is a two-way process between the private and public sector. While there’s a huge amount of difference that can be made from philanthropy and charitable donations, there's so much more to be gained from developing relationships with the community and the private sector. That’s creating public value together.
At the end of the day, businesses exist to serve people – and are made up of people. That’s why inclusion as a value is important to me. This is about respecting and embracing different cultures and individuality and making sure different points of view are represented and respected.
At Cardiff University, both students and staff get involved in as much as we can – that might be through the local community, small businesses and charities. We give as much good back as we can. This fosters a sense of mutual development between the University and the City.
The good we create here is contagious.
I stand for_
a fairer world
“We are experts in transformation. We help organisations transform to provide sustainable value. It’s putting business in a place where it can make Wales and the world a fairer place through inclusion.”
Professor Calvin Jones
Deputy Dean for Public Value and External Relations
I grew up in a mining village in Wales, and I’ve always been interested in regeneration. Over my years in academia, I’ve come to realise that we can’t solve local challenges without understanding how they’re linked to wider global issues. Many challenges such as climate change, deforestation or ecosystem depletion are fundamentally entwined.
Public Value means ensuring business is in a place where it can make the world better. It enables us to think about things in a much more holistic, wider sense than we have before and think about the impact of what we do more broadly. It’s about making a bigger difference in society, the environment and economically.
If we can engage people and understand what they really value then we can ensure that when we are in a position to move forward, we’ll be heading towards a more sustainable way of doing business that leaves no one behind.
It’s about creating a fairer world.
I stand for_
diversity
“Leaders are important because they’re the ones making the decisions. We need people with different experiences and different outlooks to make a real difference. We need diversity at the table. Let’s strive for this.”
Violina Sarma
Cardiff Business School student
I’m from India, so have seen both sides of developed and developing countries and as a result, I’ve witnessed the benefits of having a diverse group of people making decisions together. Taking input from people with a range of outlooks and experiences means that more effective solutions can be found which better represent the multicultural societies of today.
On a global level, I also think it’s important that we have wider collaboration when solving world challenges.
Business leaders of today need to be accountable and responsible – that’s where I see public value playing a role. I’m inspired by the UN Sustainable Development Goals (SDG). These demonstrate the need for promoting both economic and social value in a sustainable way. SDG goal number 17 is global partnership – and I believe this is one of the most important ones.
Diverse populations from across the globe need to work together to help solve the world’s challenges.
I stand for_
responsible business
“There’s a distinct imbalance between the power of big corporations and consumers. Businesses need to consider the long term by having the best interests of the consumer weaved into their strategy and by ensuring products are fit for purpose.”
Pratik Patel
Cardiff Business School Student
I believe in social cohesion; the idea that we can achieve more if we work together. One area we need to put a bit more thought into is business practice. Many companies want to profit maximise as their one and only goal, particularly in the housing market.
An example of this is building unsustainably and without modern methods of construction, often on prime greenfield sites, simply to satisfy stakeholder returns.
We need to think about providing value to as many people as possible, whether they are buying food, a car or a home. It’s about improving the quality of lives, respecting the environment and proactively doing the right thing.
Building a successful business doesn’t have to be separate from corporate social responsibilities. We’re already seeing companies being judged on how much public value is being generated in the pursuit of financial performance.
In business, let’s get the basics right ensuring customers and stakeholders share their voice to continuously improve how the company operates not only financially, but sustainably
“We need to imagine how the world can be different. We look at issues from multiple perspectives and challenge the status quo. Business schools aren’t normally explicit about making a big impact on society, but we are. This is the generation that’s going to put it right.”
I stand for_
the next generation
Dean of Cardiff Business School
Professor Rachel Ashworth
Like any other business school we care about shareholder value, productivity and efficiency. But we’re just as focused on inclusive wealth creation and equality within the economy and wider societal needs.
And we’re starting to see the sector change for the better – which is a good thing.
At Cardiff University, we create a space where our students are encouraged to challenge, stay open-minded and gain a broad world view.
Our students develop a high level of knowledge and skills in their research and studies, but it's about what else they bring.
Our students leave with the confidence to drive positive change in this new world. They leave with a broader sense of economic purpose and aren’t locked into old systems and old ways of thinking.
This is the generation that's going to put it right.
“We have to understand the world we live in. Businesses, NGOs and government need to collaborate to impact the communities they operate in. It's about helping society progress together"
I stand for_
progress
PhD Student
Shazerinna Zainal
We face global challenges - in both the developed and developing world.
But I’m hopeful. We’re progressing towards a new world where we no longer rely on NGOs and charities, but where the private sector plays an active role in helping solve societal challenges. This is a new world where the public and private sector collaborate and innovate to create a better world together.
It’s this space that excites me the most.
Like many other young people today, my vision is to work for an organisation that lives by their values. Compassion, respect and empathy are values that are important to me. I believe values are not only key for running a successful and profitable business – they’re wider than that. Companies that lead and make decisions through their values can have a positive impact on employees, communities, society and the environment. This is progress.
That’s why public value inspires me.
I stand for_
change
“It’s not just about having a strong moral direction; it’s having the inspiration and motivation to go out and do something. This is what I want the world to be. I feel
I have the support from Cardiff Business School to go out and make a difference.”
Ieuan Davies
Cardiff Business School student
Public value is a two-way process between the private and public sector. While there’s a huge amount of difference that can be made from philanthropy and charitable donations, there's so much more to be gained from developing relationships with the community and the private sector. That’s creating public value together.
At the end of the day, businesses exist to serve people – and are made up of people. That’s why inclusion as a value is important to me. This is about respecting and embracing different cultures and individuality and making sure different points of view are represented and respected.
At Cardiff University, both students and staff get involved in as much as we can – that might be through the local community, small businesses and charities. We give as much good back as we can. This fosters a sense of mutual development between the University and the City.
The good we create here is contagious.
I stand for_
a fairer world
“We are experts in transformation. We help organisations transform to provide sustainable value. It’s putting business in a place where it can make Wales and the world a fairer place through inclusion.”
Professor Calvin Jones
Deputy Dean for Public Value
and External Relations
I grew up in a mining village in Wales, and I’ve always been interested in regeneration. Over my years in academia, I’ve come to realise that we can’t solve local challenges without understanding how they’re linked to wider global issues. Many challenges such as climate change, deforestation or ecosystem depletion are fundamentally entwined.
Public Value means ensuring business is in a place where it can make the world better. It enables us to think about things in a much more holistic, wider sense than we have before and think about the impact of what we do more broadly.
It’s about making a bigger difference in society, the environment and economically.
If we can engage people and understand what they really value then we can ensure that when we are in a position to move forward, we’ll be heading towards a more sustainable way of doing business that leaves no one behind.
It’s about creating a fairer world.
I stand for_
diversity
“Leaders are important because they’re the ones making the decisions. We need people with different experiences and different outlooks to make a real difference. We need diversity at the table. Let’s strive for this.”
Violina Sarma
Cardiff Business School student
I’m from India, so have seen both sides of developed and developing countries and as a result, I’ve witnessed the benefits of having a diverse group of people making decisions together. Taking input from people with a range of outlooks and experiences means that more effective solutions can be found which better represent the multicultural societies of today.
On a global level, I also think it’s important that we have wider collaboration when solving world challenges.
Business leaders of today need to be accountable and responsible – that’s where I see public value playing a role. I’m inspired by the UN Sustainable Development Goals (SDG). These demonstrate the need for promoting both economic and social value in a sustainable way. SDG goal number 17 is global partnership – and I believe this is one of the most important ones.
Diverse populations from across the globe need to work together to help solve the world’s challenges.
I stand for_ responsible business
“There’s a distinct imbalance between the power of big corporations and consumers. Businesses need to consider the long term by having the best interests of the consumer weaved into their strategy and by ensuring products are fit for purpose.”
Pratik Patel
Cardiff Business School Student
I believe in social cohesion; the idea that we can achieve more if we work together. One area we need to put a bit more thought into is business practice. Many companies want to profit maximise as their one and only goal, particularly in the housing market.
An example of this is building unsustainably and without modern methods of construction, often on prime greenfield sites, simply to satisfy stakeholder returns.
We need to think about providing value to as many people as possible, whether they are buying food, a car or a home.
It’s about improving the quality of lives, respecting the environment and proactively doing the right thing.
Building a successful business doesn’t have to be separate from corporate social responsibilities. We’re already seeing companies being judged on how much public value is being generated in the pursuit of financial performance.
In business, let’s get the basics right ensuring customers and stakeholders share their voice to continuously improve how the company operates not only financially, but sustainably.