We stand for_

Public Value

Welcome to Cardiff Business School – 

the world’s first Public Value Business School.

We are a Business School with a purpose and our mission is clear – to make a positive impact on the world. Now is the time to stand up and be recognised for your contribution to society. We value more than just economic success. We want to bring humanity, sustainability, generosity and innovation to the business sector.

It’s our collective duty to help sustain our local and global economies, for future as well as current generations.

We call this Public Value.

It’s our purpose, and what we stand for.

What do you stand for?

Together, we’re changing business for good...

I stand for_the next generation

“We need to imagine how the world can be different. We look at issues from multiple perspectives and challenge the status quo. Business schools aren’t normally explicit about making a big impact on society, but we are. This is the generation that’s going to put it right.”

Professor Rachel Ashworth

Dean of Cardiff Business School

I stand for_purpose

“As a manager of people, my starting point is always to try and link the purpose of the individual to the purpose of the organisation. When there is a direct connection between them, we get better results and happier people. 

Nigel Williams 

Business Administration (MBA 2022)

I stand for_gender equality 

“Gender equality not only matters to women in business. Companies with inclusive and diverse leadership also tend to make better decisions. They are more successful, and they help to build a better, fairer society. 

Apoorva Shridhar 

Business Administration (MBA 2022)

I stand for_safety at work 

“A workplace should be a safe space. We need people to come to work and be able to use their skills, whether that’s their creativity, innovation, analysis or data. We need many different kinds of people and for them to feel safe in order to succeed.

Bethany Brown 

Business Management with a Professional Placement (MSc 2021)

I stand for_financial inclusion 

“Economic inequality is increasing around the world. Improving levels of financial literacy could be the key to bringing about a fairer and more inclusive society. Empowering people to make good financial decisions helps wider communities to thrive.

Professor Arman Eshraghi 

Professor of Finance and Investment

I stand for_ responsibility 

“Today, we’re faced with a pressing need for change at a global level. However, it is at the local, individual level where we are able to contribute in our own positive way. This is something I believe we all have a responsibility to do. Connecting global with local helps us realise how. 

Professor Peter Wells 

Pro Dean for Public Value

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